I was looking for a topic that was meaningful to me. I consulted with my friends. One day, my friend told me about an exhausting process that she has been going through with her husband for 7 years,
and I wanted to know and learn more about it, and that's how the topic was born.
Women who are undergoing fertility treatments experience anxiety,
always worrying along with raging hormones
Women during fertilIty treatment find difficult to manage the process
Anxiety & stress cause treatment failure
Increasing treatment success by reducing
stress, anxiety and process control
I researched the big players on the market such as task management, moods, pregnancy, breastfeeding, fertility apps & AR technology. Social networks and relevant social groups.
I surveyed 90 woman's who are struggling with fertility treatment
of women are in fear of the results of the test
of women don’t know about the preliminary tests
of women would like to gather all the tests result and injections in one place
All patient information can be imported,
scanned & saved in one place
Doctor's information is available before the meeting, to create mutual trust
Calendar should be easy, include meetings, ovulation status & injections
question for the doctor? use the chat / video at any given time
Interviewing 18 women in fertility
treatment at the age 28-40
One of the biggest difficulties was realizing that none of the embryos that were transferred survive.
The nurse explained very quickly how/ when to use hormones and I couldn't follow.
You're opening the fridge & thinking, wait, what the nurse just explained to me?
To improve the women's sense of control, a daily feed will present updates
Women talk about the success of a process improves their motivation and sense of relax
In order to increase the effectiveness of the treatment, we will present & explain which tests must be performed before starting the process
People who fail to have a child naturally are under constant pressure, therefore the app offers breathing exercises & yoga for a calm feeling
Insights & relevant articles give women a sense of control over the process
Fertility app designed to guide patients throughout the process helping patients prepare physically, mentally, and emotionally
According to my research video with the doctor for introduction before the first meeting can make the patient confident & relax
According to my research, the most important information is patient rights, injections, drugs, drug donation
& doctor/ nurse on duty
There are patients that don't have the knowledge to inject themselves, therefore the app offer an AR technology to assist them
Community support creates unity & belonging which makes this long, complicated and unpleasant process easier
The app provides simple explanations in guidance for each of the treatment stages
color & typography
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